When Should Your Business Use a Marketing Agency?

Do you really have the time to dealing directly with the various media vendors and measure the effectiveness of an advertising campaign? If you are faced with some of these situations, maybe it’s time for you to consider hiring a marketing agency to help with your ads: You’re simply overwhelmed by the myriad details inherent…

U.S. Hispanics are mobile dominant. Are your campaigns?

U.S. Hispanics are mobile dominant. Are your campaigns? Hispanics have led the growth in smartphone penetration, as they’re adopting smartphones and tablets at a higher rate than the U.S. average. U.S. Hispanic consumers, who today account for 17.1% of the total U.S. population and 25% of Millennials, represent an ideal audience for mobile engagement and…