When Should Your Business Use a Marketing Agency?

Do you really have the time to dealing directly with the various media vendors and measure the effectiveness of an advertising campaign? If you are faced with some of these situations, maybe it’s time for you to consider hiring a marketing agency to help with your ads: You’re simply overwhelmed by the myriad details inherent…

HOW PERISCOPE CAN HELP YOUR BUSINESS

Why business should use Periscope? Mobile technology is quickly reaching unprecedented connectivity; users have the ability to live broadcast video straight from their mobile devices. The app Periscope was used during the Floyd Mayweather vs. Manny Pacquiao fight: HBO Boxing took everyone inside Paquiao’s dressing room live. ESPN Reporter filmed the action as everyone entered the arena. Showtime took everyone…

U.S. Hispanics are mobile dominant. Are your campaigns?

U.S. Hispanics are mobile dominant. Are your campaigns? Hispanics have led the growth in smartphone penetration, as they’re adopting smartphones and tablets at a higher rate than the U.S. average. U.S. Hispanic consumers, who today account for 17.1% of the total U.S. population and 25% of Millennials, represent an ideal audience for mobile engagement and…