U.S. Hispanics are mobile dominant. Are your campaigns?

U.S. Hispanics are mobile dominant. Are your campaigns? Hispanics have led the growth in smartphone penetration, as they’re adopting smartphones and tablets at a higher rate than the U.S. average. U.S. Hispanic consumers, who today account for 17.1% of the total U.S. population and 25% of Millennials, represent an ideal audience for mobile engagement and…