U.S. Hispanics are mobile dominant. Are your campaigns?

U.S. Hispanics are mobile dominant. Are your campaigns? Hispanics have led the growth in smartphone penetration, as they’re adopting smartphones and tablets at a higher rate than the U.S. average. U.S. Hispanic consumers, who today account for 17.1% of the total U.S. population and 25% of Millennials, represent an ideal audience for mobile engagement and…

TRANSLATED ADVERTISEMENT: Is your advertising message well received in the Hispanic market?

Is your advertising message well received in the Hispanic market? Careless translations are an easy way to destroy an advertising campaign. The investments you’ve made on your advertising campaign to develop a finely tuned marketing message can quickly be lost without expert advertising translations. What’s more, inaccurate translations or culturally insensitive messages can tarnish your…