ENGAGING THE U.S. HISPANIC CONSUMERS
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Is your advertising message well received in the Hispanic market? Careless translations are an easy way to destroy an advertising campaign. The investments you’ve made on your advertising campaign to develop a finely tuned marketing message can quickly be lost without expert advertising translations. What’s more, inaccurate translations or culturally insensitive messages can tarnish your…
RETURN ON AD SPEND (ROAS). The importance of tracking advertising campaigns. Have you ever felt that you are wasting your advertising money? How do you know when campaigns equals dollar bills? Many businesses have spent a lot of time, money and effort on their marketing campaigns and they still have no results. Sound familiar? You…
HISPANICS. Are you ready for this “Super-Consumer” Opportunity? By 2016, Hispanics will have $1.5 trillion in spending power. Brands and Companies that have a plan in place to reach out to this community are the ones who will succeed!! Leading companies like Coca-Cola, General Mills, McDonald’s, Verizon, AT&T and Chrysler, have recognized that 100% of…